Thanks for joining me!
Good company in a journey makes the way seem shorter. — Izaak Walton
How to build a high-performance website and get top ranking on all search Engines. outlines a broad strategy for successfully optimizing your website.
The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.
Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist.
Step 1: Target Market Business Analysis
Website analysis. Analysis of meta sets/keywords, visible text and code to determine how well you’re positioned for search engines. For example, how much code do you have on a page compared to text?
Competitive analysis. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.
Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!
Step 2: Keyword Research and Development
Keyword analysis. From nomination, further identify a targeted list of keywords and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each keyword. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.
Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.
Step 3: Content Optimization and Submission
Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
Create meta tags. Meta description tags can influence click-throughs but aren’t directly used for rankings. (Google doesn’t use the keywords tag anymore.)
Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclusion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.
Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
Submit website to directories (limited use). Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.
Step 4: Continuous Testing and Measuring
Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you’re comfortable with.
Maintenance. Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.
Using a freelance website is great for those searching for additional ways to earn extra money, those who simply enjoy the freedom of freelancing, and those who want to gain more development professionally. Millions of individuals are reaping the benefits of professional freelancing, just as the digital nomad lifestyle rises in popularity. Sure, you can pick up a guide on how to land great freelancing gigs, but it’s so much more than simply signing up on popular platforms. Whether you are working on location or remotely, there are options for anyone in almost any trade to find freelance work. Once you’ve established a good portfolio, there are some great websites that you can find work as a freelancer. Sometimes, the platform will even provide all of the tools that are needed to develop your portfolio so that clients are attracted to it. I mention here top 25website for you.So lets start….
Toptal is mostly for freelancers that have a lot of work under their belt. There is a screening process that needs to be completed and passed in order to gain access to great clients with substantive projects along with competitive compensation. The community of Toptal freelancers holds unique technological events and community gatherings. Do know that Toptal only accepts the top 3% of applicants who are tested and interviewed, making their pool of talent highly valuable.
Aimed at web projects for marketers, SEO specialists, and software engineers, People Per Hour works to streamline the process of freelancing by organizing communication and payments as well as job management. Freelancers can send 15 proposals to clients for free before they will need to sign up for a paid plan, but freelancers can browse jobs and get notified for new openings at no cost. It is worth checking out for those who are focused on completing any type of web focused project.
This site boasts over 1.5 million clients, and there are jobs for every type of freelancer that you could imagine that last short term and long term. Work can be done as hourly or per project, and anyone whose skill level is entry level to expert can find something that fits their need. Because of the vast availability of work, it is likely that anyone can find work through this platform. When work is completed, funds are safely transferred from client to freelancer.
On this platform, freelancers are able to find work in almost any field, making it ideal for anyone that is looking for extra work. Freelancers are able to find work in over 24 countries in 12 different languages. Whether you are a construction worker or a sales person, there will be a client for you. The website includes a blog with hiring tips as well a location-based search.
Here, you will find the usual types of workers in the freelance world like editors, coders, and writers, but there are also freelance marketers. One unique thing about this platform is that freelancers are able to keep 100% of their earnings, unlike most of the other platforms whose fees and rates vary
This platform is aimed at college kids that are looking for a way to earn more cash while they are in school. Students and recent graduates are able to find part-time gigs aimed at their industry of choice—some even get lucky and land a career. There are many types of jobs and clients to be found, so students shouldn’t fear a lack of options when they choose to take a freelance work route.
Providing work around the globe for digital marketing and creative professionals, Aquent provides opportunities for freelancers to work remotely or on site, and for freelancers to find contract-to-hire jobs. There are free online courses that provide training in practical skills for freelancers to really hone in on their skills, or simply sharpen them. Search with keywords and a location, or simply browse all of the current job openings in your selected area.
Part of a larger staffing agency, The Creative Group is aimed at job placement for freelance creative professionals in fields like art, marketing, copywriting, photography, and graphic design. Freelancers can find positions that are full time, contract to hire, and more—simply input the “freelance” filter in order to edit the search.
Here, clients and freelancers are able to post what they are looking for and what they can offer. Freelancers will list what they do, the estimated turnaround time, and their rate. Clients are then able to purchase this, much like what is done through e-commerce. Clients can post a project that they need freelancers for, and the freelancers can respond if they are interested. While it is based in India, it is growing its presence in the United States and United Kingdom.
Crowded brings together freelance job postings and the independent worker looking for them all to one area, solving the problem of supply and demand for jobs. This is great for freelancers, as they are able to browse the largest listing of jobs all in one place, thus clients get positions filled quickly.
This sort of works in the opposite way that traditional platforms do. Freelancers create their own jobs based upon what they are good at, rather than companies posting jobs that freelancers can apply for. Freelancers are able to market their services to companies, and are able to put their gigs into categories by using keywords that show up in different searches. The names comes from the idea that the freelancers will start their prices at $5 per project. This is not a requirement, just the starting point for their prices.
Browse through freelance and part-time work in a variety of career fields. All of the telecommuting jobs are screened, so that freelancers can feel confident that they are applying for a position at a legitimate company. Freelancers can also participate in skill tests, read up on tips for job searching, and members can get special discounts through partnering websites. Freelancers will have access to great resources like webinars, to learn how to land better clients.
CrowSource has been called one of the largest freelance teams available. It specializes in content creation, editing, and monitoring for online retailers, media companies, and publishers. What is unique is that the platform breaks the large tasks up into smaller more manageable tasks. Freelancers who are deemed to be qualified are able to work on these tasks through the integrated platform. If a freelancer’s work is deemed to be good, they will receive a greater compensation and gain access to more work.
There are a few different working options including both hourly work as well as contests. Users are able to browse through the jobs that are a match with their skill level, and then apply to their chosen openings. There are over a million projects that need freelancers at any given time, so this is a great place to show off your talents and work to attract future clients.
Show off your past work while being given access to new jobs every day. You will also be able to see how much a company has spent using Guru’s freelancer pool—helping to make a decision about whether or not the client will be a good match to your work. Choose jobs by location, category, or job type (hourly or fixed).
This platform is aimed at those who are good with words—editors, writers, publishers, and bloggers alike. Each day it is updated with new jobs that range from writing about topics like photography, healthcare, and even recipes, to technical writing jobs. The array of projects is a great source for writers to try their hand at any type of writing.
Using geolocation, freelancers are shown jobs in real time, and are only competing with other freelancers near their location for jobs posted by local companies. Choose to work in person or remotely, and instantly communicate with your potential clients. The client will fund the escrow account so the freelancer can begin work. Once the work has been satisfied, the funds are released to the freelancer.
Find freelance, full time, and part time work through Krop’s intuitive search functions. Freelancers of all experience levels are welcome to join this portfolio host and job board mixture. Creatives can create a profile and may use the website’s portfolio building tool to make it better. Krop has a hand in promoting the talents of individual creatives to the companies that are looking to add them to their team. Easily search through jobs, portfolios, and profiles.
This platform connects freelancers to clients all over the world. Freelancers apply to and quote jobs that have been posted by clients. Clients relay the project scope and requirements/skill set that is needed. Clients then select the client of their choice, and jobs can be anything from graphic design, programming, and even bookkeepers.
This particular platform is made for freelance designers who compete in contests and then receive feedback as the client chooses the one that they like the best. It is a great way for designers to get their work seen and to build their portfolio. Hundreds of thousands of clients and freelancers have had successful contracts. The client is in charge of outlining everything about the project before any number of the millions of designers from all over the world choose to take part in the content.
Not just a way to buy and sell old household items, this might be the hidden gem of finding freelance jobs. Browsing is easy, as you can look for work locally if you would prefer an office setting, or you can choose something out of your area if you would prefer to work remotely. Because anyone can post a listing, be mindful of researching the client as much as you can. Craigslist has a plethora of local freelance work, so safely meeting with the person face to face before the project starts is a good idea.
Between 200 countries and over 420 million, LinkedIn is one of the most well-known resources for all things business related. Many professionals have their profiles available on the site, and it has recently dipped its toe into the freelance world with Profinder—aiding freelance professionals to find their next gig. Thanks the the large number of users, freelancers are quickly connected to other professionals in many different fields.
This is a virtual marketplace for creatives that specialize in digital work. The interactive environment allows clients to give real time feedback that helps designers to better understand what the client is looking for. Freelance designers can create their portfolios to show off their work to potential clients. It holds contents that freelancers compete in by contributing to a client’s project. If their design is chosen, they will receive feedback and revision requests.
Get connected with clients by receiving job requests from clients that are looking for someone with the skillset that you have. You are in charge of choosing the clients that you want to have a contract with. Once the client is interested, you set up the contract, communicate with them, send documents or files, and get your payment all through this platform. Remote helps freelancers to get reviews for completed jobs and build a great profile so that Remote will become your main resource for finding freelance work.
Freelancers apply for profiles on this platform to begin working. It is free to use, and there are no commission fees. The profile is free and the work is free—but you still get paid. Clients work directly with their talent regarding rates, payments, and contracts. Freelancers have total control. The profiles created with LocalSolo are easier on the eyes than a lot of other platforms, so your personal brand is more enticing. Freelancers have access to the job board and can apply for projects, contracts, and even full time jobs.
But you will be surprise to hear that 95% now new freelancer always keeping them busy with only Upwork! So not only in Upwork you need to work in any other local place or any other marketplace also.
To know more : Freelancer Guide
Become a freelancer is among the greatest profession for those who wish to work at home. You will find countless freelance work possibilities on web.
An incredible number of businesses worldwide are searching for individuals who may total their own various kinds of work & tasks & should you have taken a few abilities you’ll be able to work with this kind of businesses & help to make great earnings.
To Know more : Freelancer Guide
Implementing a new commitment time frame pertaining to various firms, in contrast to doing work just as one personnel for the one firm. Freelancers will often be thought to be self-employed, and still have your liberty for you to pick and choose his or her assignments along with firms they wish to always be linked to. Anyone can do any type of work without having to be stuck just using a single firm especially.Freelancing is a net base working methood.
If you want to be your Boss then this job is for you.